adidas kick off the Rivalry franchise with ASOS
On the 23rd of February adidas X ASOS celebrated the relaunch of 'The Rivalry', an archival 1980s basketball sneaker range.
The launch of Rivalry aims to bring the history of the OG to the modern generation of sneakerheads and style amplifiers who share the same passion for the brand. The focus — to reconnect these court floor classics with Gen Z — whilst supporting the positioning with the purists, the curators of culture.
tms hosted Gen Z influencers and content creators at Kachette in the heart of Shoreditch, London. Guests were welcomed into a deconstructed basketball court space to experience the best of the late 80s adidas basketball archive. Brand products and floral displays created a contemporary look and feel that was enhanced by the food and beverage stalls, plus a decorative court bench product installation which creators were encouraged to capture and share.
To keep on the theme of originality, we hosted The London refinery, an independent creative masterclass workshop, specialising in small, intimate, hands-on education and inspiration sessions. Our guests were educated and guided in creating their own blends of essential oils to bespoke fragrances they could take home with them.
The Rivalry event aimed to create a platform for meaningful and unforgettable experiences that promote enjoyment and self-expression.
adidas have and will always be the true originals, so we are proud to bring this activation to life, celebrating the adidas X ASOS Rivalry collaboration whilst showcasing the future of adidas.