Bringing Camp McDonald’s to life

McDonald’s, its partners, and The Marketing Store recently launched a four-week U.S. summer campaign full of menu hacks and access to exclusive merch and concert series. Throughout July, customers who made a purchase of $1 or more in the McDonald’s App using Mobile Order and Pay had camp access.


Final Bagstuffer Back ENG.png


Our team led the digital experience aspect of this program, making it possible for customers to purchase exclusive merchandise, like camp-themed apparel, Innisfree products and more, and attend the exclusive virtual concerts with blackbear, Omar Apollo, BIBI, and Kid Cudi. Our technology products powered the connection between the App and partner sites where customers purchase the merch items. To promote the campaign and drive customers to the App to participate, we also created the in-store and outdoor POP elements. 



Camp Outdoor.png


But that’s not all,  Boxer Brand Design — our embedded branding and packaging agency — designed the carryout bags and cups tied to the program. These leverage the campaign’s overall look and feel while also driving customers to the App for camp access.  

Camp McD Bag Cup .png



On the same page?

Let's talk.

The next chapter is coming…

tms is a new type of company that combines The Marketing Store and HAVI’s sourcing business. We're building a new website to tell its exciting story.

For now, you can exit this window to learn more about who we are and what we do.