Employee spotlight: Diana Samper

As VP, Creative Director of Boxer Brand Design, Diana is responsible for creating Brand ID & Packaging for McDonald’s. She is whip-smart, passionate and utterly collaborative with a sophisticated design sense and killer creative skills. Most recently, Diana has worked on McDonald’s World Wide Favorites, the McCafé rebrand, and Happy Meal packaging and point-of-purchase creative.

What are your pronouns?
She/her/hers

What type of work experiences did you have prior to joining tms?
I came from working as an Art Director at advertising agencies, such as Leo Burnett and McCann, where I worked on TV, print and radio.

What’s in your headphones currently?
I love the podcasts Unlocking Us, Finding Mastery, goop, Ted, and 99% Invisible. And, an audiobook I’ve been enjoying lately is Becoming by Michelle Obama.

Describe tms in one word. 
Family.

During your time at tms, what piece of work are you most proud of?
More than any piece of work, I’m most proud of seeing the people I work with grow and become the leaders of tomorrow’s campaigns.

What would the title of your autobiography be? 
“Go with the flow.”

Which person (dead or alive) would you most like to be stuck in an elevator with? 
John Kennedy Jr. He was very good looking.

What’s the best piece of career advice you’ve been given? 
“Stay true to who you are.”

What’s your current side hustle? 
I am working with other women at tms to form groups that empower employees and create safe spaces for conversation and change.

After all that has happened this year with the Black Lives Matter movement, I realized I could use my influence to help my Black female peers. I created Empower, a dedicated community for Black women at the agency. Ultimately, my goal is to make sure we create real change, and this is a first step.

The other group is called Creative+, which is built for female Creatives at tms. My vision is that all creative women at the agency can reach their full potential. I don’t want to be the only woman with my title. I want to be surrounded by more good company at my level!