Pokémon Happy Meal® is back by popular demand!

Our global program gives kids and families worldwide the opportunity to collect their favorite Pokémon characters and master the game.

 

We created a unique gaming experience exclusive to Happy Meal® through sustainable toy design and execution, POP signage and packaging designs, and amplification across happymeal.com, which will feature additional activities.

 

Each Happy Meal® will include four trading cards, a spinner, a coin, and instructions on how to play. With 15 exclusive to McDonald’s trading cards to collect, including 6 shiny foils and 12 different versions of the spinner, coin, and toy packaging, all featuring hero Pokémon characters.

 

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“We are always excited to bring the successful Pokémon program to market. We know kids go crazy for the trading cards, and this time we have introduced a new Match Battle game experience! Due to the magnitude of this program, it’s a truly global effort to make it happen, a big thanks and recognition has to go out to all those involved,” said Geoff Smyrk, VP Global Creative Director at The Marketing Store.

 

Notably, this is a sustainable toy program, with all premium elements made entirely of fiber or of green polyethylene, depending on the local market. It’s an important step toward McDonald’s larger Happy Meal® sustainability goals, which we’re proud to support.

 

The Pokémon Happy Meal® is a true demonstration of our ability to execute campaigns on a global scale and adapt elements for different regions, with the packaging and POP signage varying to meet local marketing needs and still encourage a collaborative, gamified experience.

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The Pokémon Happy Meal® rolled out August 2nd in the United Kingdom, August 9th in the United States and Canada, and is coming this September in Australia.

 

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