The Marketing Store celebrates 25 years of Pokémon with exclusive Happy Meal game cards

We’re thrilled to be bringing two of the world’s most iconic brands together in another successful partnership celebrating Pokémon’s 25th anniversary. 

This year, McDonald’s Happy Meal will offer 25 exclusive trading card game cards for fans to add to their collection. There are 4 game cards available per Happy Meal, together with a fun accessory, created by The Marketing Store’s in-house product team.

Alongside the Happy Meal premiums themselves, our team also developed point-of-purchase communications kit that features an exclusive, iconic Happy Meal box which transforms into Pikachu—complete with pop-out ears!

The promotion will run across 120 countries across  Europe, the US, Canada, Australia and LATAM, so make sure you catch them all!