Launching the Monopoly promotion year after year for McDonald’s Australia comes with a challenge: topping ourselves from the previous year.
In 2016, the experience became fully playable on mobile, setting new records. With each following year, we have set new records and added innovative new experiences.
In 2018, we added new games and an exciting new way to win called The Chest. Once again, our campaign reached a new high benchmark.
For this 2018 campaign, we won two Effie Australia awards: a Silver for the Food, Confectionery & Snacks category, and a Bronze in the Shopper Marketing category.
For 2019, our new Monopoly promotion is now underway in Australia and New Zealand. Here’s hoping we have the most exciting and successful Monopoly yet.
We share this award with our fellow agency partners VMLY&R, DDB, and OMD. Our congratulations to all!
ASIA PACIFIC MIDDLE EAST
MONOPOLY® at Macca's