Yesterday, we were thrilled to learn that our GO campaign for O2 Priority was awarded gold in the Utilities and Telecommunications category at the DMA awards.
The 4 week campaign saw us negotiate partnerships with fame-driving brands to deliver COVID safe, invite-only moments for Priority Customers centered around four headline activations: Go Explore, Go Dine, Go Green and Go Spontaneous.
It drove over 5,000 new customers and 5,000 lapsed customers into the Priority app, with 1.86million views of our app content and over 989,000 engagements.
Judges said that it was ‘a really creative and different way of approaching loyalty’ that 'tapped into the brand’s ethos’ and had a strong insight at its core.
See the full list of winning work here.