tms is nominated for a Campaign Brand Experience award
We are excited to announce that our 'adidas made Originals' experience has been nominated for a Campaign Brand Experience Award in the 'Brand Experience B2C – Retail' category!
Our ‘Disneyland of adidas’ activation coincided with the wider European ‘made originals’ campaign and delivered an immersive experience that brought together the adidas community. Taking over subterranean West London venue Ambika P3 from 30th September-1st October, we combined physical experiences and digital innovations to showcase the best of the brand and transformed the space with a bespoke creative identity that celebrated London’s aesthetic and vibe. We mashed up the past and present by paying homage to iconic brand moments while partnering with local communities to show what being ‘made Originals’ means to them, providing an authentic voice that resonates with Gen Z.
The winners will be announced at an awards ceremony taking place on March 30th at the Londoner Hotel, London.
Read more about 'adidas made Originals.'