‘Twas the SZN of Sharing at McDonald’s!
There was no better way to usher in the holiday season than with sharing! We were thrilled to help launch SZN of Sharing in the McDonald’s app — a first-of-its-kind holiday offer — last month.
Our team worked alongside McDonald’s agency partners to bring SZN of Sharing to the US market from December 5 to 25, including an Appstakes, exclusive access to merchandise for purchase, and food offers for participating McDonald’s customers. We also amplified the campaign via retail elements and festive SZN of Sharing packaging.
During two different drops on December 7 and 14, fans had the opportunity to secure exclusive merch via Golden Arches Unlimited. The first featured Chicken McNuggets stockings, McDonald’s Dream Order PJs, a McDonald’s AM Wrapper Hoodie, a PM Wrapper Hoodie in Egg McMuffin or Cheeseburger prints, and a puzzle featuring your favorite McDonald’s dipping sauces. We partnered with Diamond Supply Co.® on the second drop of Hamburglar graphic tees, hoodies, and beanies.
Most notably, we brought customers not only daily deals on fan-favorite menu items but also the chance to win a rare “McGold Card.” Three lucky winners will receive a card that they can use to access “McDonald’s for Life”* as well as three additional McGold Cards to give to three of their closest friends.
"A program that leveraged so many of our teams to drive results, SZN of Sharing is a fantastic example of the 'Power of And’ that emphasizes our commitment to continuously building and solidifying our partnership with McDonald's,” said Brooke Bohannon, VP Account Director, tms.
*McDonald’s For Life reflects two meals/week for 50 years. No Purchase is Necessary to enter/win a prize. A Purchase Will Not Improve Chances of Winning. McDonald’s for Life Appstakes begins 12/5/22 and ends 12/25/22. Open to residents of the 50 U.S./DC, 16+ only. Must be opted into the My McDonald’s Rewards program. To enter without making a purchase, see Official Rules at McDonaldsforLifeSweeps.com for the Entry link and details. Limit 1 entry/day. Void where prohibited. Odds of winning depend on the number of Entries received for the applicable drawing.