From this we developed 3 specific stories to be portrayed: the home shirt paid homage to the famous Treble of 1999; the away shirt was a highly wearable fashion item to be worn on the street; and the third shirt celebrated 110 years of the Red Rose fist worn in the FA Cup in 1909.
Then we worked with set designers, set builders, lighting teams and motion crews to create 4 bespoke sets in 1 Manchester warehouse. In one epic full day shoot , we captured all players in both stills and motion.
Our launch content appeared in feed and Instagram stories on @adidasfootball and across all MUFC social channels. As well as across all adidas retail store estate, with full takeovers of the Manchester Market Street store and new Oxford Street flagship.