AMERICAS McDonald's

McCafé ® Be A Brew-Gooder

Contests & Games / Social

CHALLENGE:

McDonald’s wanted to boost McCafé’s coffee credibility, elevate quality perception, and enhance customers’ emotional connection with the brand.

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SOLUTION:

We used McCafé’s upcoming launch of their Good is Brewing campaign to create McCafé Be A Brew-Gooder, a breakthrough social and digital engagement that inspired customers to nominate friends, family, and neighbors they saw doing good for a chance to win McCafé for Life.

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RESULTS:

56.5K Participants

1.3MM Total Impressions