Research showed us that the best use of our time was simplifying some of the BoConcept services that consumers often mistake as either complex or expensive. Tellingly, we know that customers who understand and purchase these services believe the brand offers fantastic value for its quality, and become loyal advocates.
The first service to consider was BoConcept’s interior design service—they have some of the best stylists in the business, who can tease tastes and thoughts out of you that you either didn’t know existed or couldn’t articulate. They then take those tastes and thoughts and open your mind to the possibilities of your space, recommending how you might transform it, one item at a time, or all at once.
Second was their amazing customisation and coordination service—an almost limitless ability to tailor products to your individual needs, whether in terms of size, style, colour or material.
The ‘experience points’ we created together are designed to tell these stories—demonstrating that the store is the space where the transformation to extraordinary living begins.