CHALLENGE:
In a market with declining beer sales, declining brand awareness and a new audience of beer drinkers engaging with media in an entirely different way, Carlsberg knew that it needed to change the way it spoke to its core audience.
So, they asked us to develop a content strategy that would help them become part of day-to-day conversation and be seen as a brand famous for great, insightful entertainment once more.
To do this, we needed to produce relevant content, across the right channels at the right times, all within a challenging budget.
