SOLUTION:
So we gave them something to look forward to.
We created McDonald’s Surprise Alarm, an alarm clock app which delivered a fun surprise every morning. Users received food items, partner prizes, music tracks, entertainment and more.
RESULTS:
The program created a prolonged increase in sales. During the 2.5 years of the program, over 164 million prizes were delivered in Singapore, Taiwan and Australia. In Taiwan, 12.6% of the smartphone market installed the app. In Singapore, 19.3% of all smartphones used the app.
With over 7.5 million app opens per day, the McDonald’s Surprise Alarm built brand affinity, increased visits and drove incremental transactions.
